Privacy Policy
Last Updated: 15 June 2026
1. INTRODUCTION
ADAFANS BEAUTY (“we”, “us”, or “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website [Insert Website URL] (the “Website”) or make a purchase, in compliance with the Personal Data Protection Act 2010 (PDPA) of Malaysia.
By using the Website and providing your personal data, you consent to the practices described in this policy. If you do not agree, please discontinue use of the Website.
2. WHAT PERSONAL DATA WE COLLECT
We may collect the following types of personal data from you:
- Identity and Contact Information: Full name, email address, phone number, delivery/billing address.
- Account Information: Username, password, and account preferences.
- Transaction and Payment Information: Order details, payment card information (processed securely via our payment gateway; we do not store full card numbers), and transaction history.
- Technical and Usage Data: IP address, browser type, device information, operating system, pages visited, time and date of visit, and referring website addresses (collected through cookies and similar technologies).
- Marketing and Communication Preferences: Your opt-in choices for newsletters, promotions, and surveys.
- Any Other Information you voluntarily provide when contacting customer support, leaving product reviews, or participating in promotions.
3. HOW WE COLLECT YOUR DATA
We collect personal data when you:
- Create an account or place an order.
- Subscribe to our newsletter or marketing communications.
- Contact our customer service team via email or contact form.
- Browse our Website (automatic collection via cookies).
- Participate in a survey, contest, or promotion.
4. PURPOSE OF COLLECTION AND USE
Your personal data is used for the following purposes:
- To Process and Fulfill Orders: Processing payments, shipping products, sending order confirmations, and managing returns/refunds.
- To Manage Your Account: Creating and maintaining your user account, verifying identity, and providing customer support.
- To Improve Our Services: Analyzing usage trends to enhance the Website experience, product offerings, and customer service.
- To Communicate with You: Sending transactional messages (e.g., order updates, delivery notifications) and, with your consent, marketing communications about our products, promotions, and new arrivals. You may unsubscribe at any time.
- To Comply with Legal Obligations: Maintaining records for tax, accounting, and regulatory purposes, and responding to lawful requests from authorities.
- To Prevent Fraud and Ensure Security: Detecting and preventing unauthorized transactions, fraud, and other malicious activity.
5. DISCLOSURE AND SHARING OF PERSONAL DATA
We do not sell, rent, or trade your personal data to third parties for their own marketing purposes. We may share your information only in the following circumstances:
- Service Providers: With trusted third-party vendors who assist us in operating the Website and conducting our business, such as payment processors (e.g., Stripe, FPX), courier and logistics partners, hosting and email service providers, and customer support platforms. These parties are bound by confidentiality agreements and may only use your data as necessary to provide services to us.
- Legal Requirements: If required by law, court order, or governmental authority, or to protect our rights, safety, or property.
- Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your data may be transferred as part of that transaction.
- With Your Consent: For any other purpose disclosed to you at the time of collection.
6. CROSS-BORDER DATA TRANSFERS
Some of our service providers (e.g., cloud storage, email marketing platforms) may store or process data on servers located outside Malaysia. We will take reasonable steps to ensure that such parties provide a level of protection comparable to that afforded by the PDPA and that adequate safeguards are in place.
7. DATA RETENTION
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. For example, order and transaction records are typically retained for at least seven (7) years for tax and legal compliance. When data is no longer needed, we will securely delete or anonymize it.
8. SECURITY MEASURES
We implement reasonable technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. This includes secure socket layer (SSL) encryption for data transmission, restricted access to personal data, and regular security reviews. However, no method of transmission over the internet or electronic storage is 100% secure; therefore, we cannot guarantee absolute security.
9. YOUR RIGHTS UNDER THE PDPA
Subject to the provisions and exceptions under the PDPA 2010, you have the right to:
- Access: Request a copy of the personal data we hold about you.
- Correction: Request that we correct any inaccurate or incomplete personal data.
- Withdraw Consent: Withdraw your consent to the processing of your personal data at any time. This may affect our ability to provide you with certain services (e.g., processing orders). To withdraw marketing consent, you can use the unsubscribe link in our emails or contact us directly.
- Limit Processing: Request that we restrict or stop processing your data (e.g., for marketing purposes).
To exercise these rights, please contact our Data Protection Officer using the details in Section 12. We will respond to your request within the timeframe prescribed by law.
10. COOKIES AND SIMILAR TECHNOLOGIES
Our Website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and personalize content. Cookies are small text files placed on your device.
Types of cookies we use:
- Essential Cookies: Necessary for the Website to function (e.g., remembering items in your cart).
- Analytical/Performance Cookies: Help us understand how visitors interact with the site (e.g., Google Analytics).
- Functional Cookies: Remember your preferences and settings.
- Marketing Cookies: Used to deliver relevant advertisements and measure campaign effectiveness.
You can control cookies through your browser settings. Disabling certain cookies may impact the functionality of the Website. By continuing to use the Website without changing your settings, you agree to our use of cookies.
11. THIRD-PARTY LINKS
Our Website may contain links to external sites not operated by us (e.g., social media platforms). We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review their privacy policies before providing any personal data.
12. CHANGES TO THIS PRIVACY POLICY
We reserve the right to update this Privacy Policy at any time to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the updated policy on this page with a new “Last Updated” date. Your continued use of the Website after such changes constitutes your acceptance of the revised policy.
13. CONTACT US / DATA PROTECTION OFFICER
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact our designated data protection officer:
ADA FANS BEAUTY SDN. BHD.
Address: J-6-2, SOHO KL JALAN SOLARIS, MONT KIARA, 50480 KUALA LUMPUR, W.P. KUALA LUMPUR, MALAYSIA
Email: support@mifatime.com (Attn: Data Protection Officer)
Phone: +60 103778372
Business Hours: Monday – Friday, 9:00 AM – 6:00 PM (MYT)